HIP HOP

- Parties
- Sex appeal
- Costume: Women in revealing clothing, brands
- Expensive cars and props
- Dancing
- Alcohol
- Close ups to show artists assets – builds an image of the artist
- Wide and long shots to show wealth

​Jay-Z, Alicia Keys ‘Empire State of Mind’ 

 

o Wide angle shot showing the artist in his large office, suggesting wealth, emphasised by his skyline view of New York. This builds the artist’s image of one as powerful and rich.

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o Moving image combined with stills. The stills show expensive cars that the artists get in etc. Alicia Keys in a tight, skin tight jumpsuit, following the conventions of Hip Hop videos.