I chose a Korean song as I thought it would be an exciting and challenging task on my behalf as Korean music videos all consist of sleek, flashy content with a major focus on star image.

 

Another reason was due to the rise in k-pop (the Hallyu wave) which saw an increase in overseas concerts of Korean artists and then PSY’s ‘Gangnam Style’ going global in the summer of 2012, it seemed like a good time to jump onto the growing trend and attempt my own Korean media products.
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It is also very challenging and more exciting to produce unconventional videos, forcing the producers to think outside the box. I chose a song with an innuendo of suicide and friendship to challenge all the love related songs on the market. 

The song I chose has the same verse-chorus structure as most in the industry and there is also an instrumental section which is similar to many k-pop songs today.

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Although most instrumentals in Korean songs are dub step as that is the current trend (example: HyunA – Bubble Pop at 2:20​ - seen below)​, the instrumental in my song is more solemn and dark as it provides for a deeper more sensitive topic of death and separation as for the most common theme of love in most mainstream songs.

Also, an increasing number of Korean songs such as B.A.P’s ‘Warrior’ and Nu’est’s ‘Face’ target the topics of bullying and fighting back which is a very common occurrence in Asian work places and schools. (click image above to read lyrics)