Consistency is needed in media products to create branding and to strengthen the public’s familiarity with the product/artist being sold/marketed. My media products combined effectively sell the group having a cool, mysterious image due to the consistent use of dark colour tones, typography and careful image selection.
With a simple black and white colour scheme, I used it through all three products as it helps to link them all and make audiences aware of and familiarise themselves with the artist.
How effective is the combination of your main product and ancillary texts?
Question 2
As seen with BIGBANG’s 2012 promotional products, both poster and album follow the same grey and blue colour scheme which is also seen in their ‘Monster’/’Fantastic Baby’ video with the frosty effects on the members. (click photos to the left to enlarge and view more)
It portrays the group as masculine and bold suggested by the icy blue clothing and icicles creating an image of sophistication and originality. The straight, squared typography on the poster emphasise this and builds on the cool image and the silver colouring of the text further add to it emphasising the idea of the group being ‘VIP’ with that being the name of their fan group. This consistency informs consumers and audiences that all the products are linked and encourage sales, increasing revenue.
Similarly in my music video, the colour of the majority of the later half is in monochrome to represent the flashback and so the black and white effect is also used in the digipak, continuing the flow of visual content that markets a cool image as the absence of colour is often associated with mystery and secrecy, producing a poker face – cool façade.
