The CD also fits in with the colour scheme, a white base with a black border and black patterns in semi-thick brushstrokes.
Designed on Photoshop, using the brush tool to simply run over the surface, it creates a stylish yet not over powering effect that detracts the attention from the rest of the digipak but adds a unique finish to it.
By maintaining the black and white colour scheme, audiences can instantly see that the products are linked and work towards building on the given image of the group. The photos of the members also aid this as the costumes and poses portray them in specific ways.
Although the black and white scheme is broken for the poster, the photos emphasises on this idea of continuity through the products as the same photos used on the digipak cover are used on the poster. Both the digipak cover and poster adopt a similar structure with the two photos meeting at the centre and the logo in between.
The poster however uses colour and this creates a more appealing dramatic effect as the lighting in the photos are enhanced – most evidently in the top photo, with the contrasting shades of the yellows, reds and greens, creating a spotlight focus, also adding a melancholic effect with the rain drops faintly seen in the photo.
The same photos help audiences to instantly recognise the digipak and group as it strengthens the familiarity and link between the two, helping to publicise and increase the fan base of the group.
This is often seen in many real media products as posters would either have a photo of the artist from the same photo shoot in which the photos for the digipak were taken as the theme is used to link all the products, or a photo of the digipak would be seen or both. It does however continue with the use of white typography to display the date of release and ‘debut album’ so it was clear and obvious what the poster was promoting, fitting in with the white logo seen in the other media products. All three tasks conform to conventions making them recognisable promotional tools.
