Logos of the group or artist or their signature are often used on promotional products to enhance branding to compete with other artists with a bid to attract the most audience.
As seen with the CN BLUE products, their logo is used on their posters and album covers and if not, then the same typography for the logo is used – this allows audiences to instantly recognise the font and associate it with the group – a very important convention in the process of marketing a brand.
It is even used at the start of their music video as seen here in ‘I’m a loner’. The rounded shape reflect the soft rock, indie genre of their music, avoiding a harsh image that a bolder, slimmer and sharper font would have achieved and instead creating a softer more gentle image but maintaining the cool aspect with the consistent thickness of all the letters.
In my products, the logo was also placed at the start of the video in white to contrast and be clearly seen against the monochrome scene it starts with. The logo is also placed largely on the poster, in the centre of the digipak on the outer and inner cover and on the top of the outer back cover.
The central positioning of the logo on the promotional products reflects on the imperative nature of logos in marketing and promotion as it dominates the main focus, making it more recognisable amongst audiences if they were to see it again.
