STYLES
​- Narrative
o A story within the music video that relates to the lyrics of the song
o Camera work is dependent on the director
o Allows the director to show more of their talent compared to the limitations with just performance
o Lady Gaga – ‘Paparazzi’
- The video tells the story of the artist being attacked by her lover, where she ends up in a wheelchair. The video continues to watch as she regains her strength and takes revenger on him and eventually killing him
- Narratives in music videos are similar to short films and this engages the viewer as they watch to see what will happen
​- Interpretive
o Up to the audience’s interpretation
o Uses subliminal techniques such as images and sounds
o The director’s take on a topic/issue
o Rihanna - ‘Russian Roulette’
 This emotion packed video is up to the audience’s own interpretation. There is no clear cut of what happens, but the audience gather their own stories from what happens in the video. Here the artist is seen playing a game of Russian roulette and she fear she feels as she anticipates. The isolation in the room could be literal or an interpretation of the terror running through her mind.