CONVENTIONS
- Dark lighting, high contrast to create an edgy and dark look
- Performance based, sometimes with narrative
- Close ups and medium long shots of the artist/band
- Main vocalist at the front – general focus
- Dark narratives to match the lyrics of the song
- Costume: black clothing, often with the stereotypical rock performer image with piercings, dark makeup and lengthy hair and ripped/torn clothing to add to the edgy look
- Fast paced editing to match the pace of the song – often upbeat with a fast tempo
- That most known man in Rock would be Elvis Presley, with his sleek hairstyle and outfits, he was an iconic figure of the 50s. Yet rock is no longer like that anymore, the rock and roll that entertained in the 50s has branched into various directions. There are many forms of rock now and within those, different conventions. Visually, the images that the rock artists of different genres possess are very different. Paramore are a well-known rock group but their image is fairly normal, leaning on the punk side but still casual in general. In comparison, there is the Visual Kei, hard J-rock by groups such as The GazettE, who sell their bold, striking image and use it as a marketing technique.
ROCK/METAL