o Sexy, revealing , stylish, bold – creates a certain image of the artist
o Recently, wilder, more experimental clothing in music videos are becoming a trend
o Colour co-ordination of lack of colour co-ordination is used to show their wildness or conformity making them stand out amongst other groups
o Accessories – statement making, gives the outfit a edgier look
      - More male accessories than in Western videos – used to create a fashionable image of the artist
 

​o Female Artists/Groups

       - After School ‘Flashback’ 
• Tight, figure hugging clothing are often seen amongst female artist, revealing their ‘perfect’ figures and to sell the ‘sexy’ image that most adopt in order to sell
• This is completed with – almost always – heeled shoes, lengthening the legs, creating that model-like look that are expected of Korean artists
• Here in After School’s ‘Flashback’, the girls are seen wearing all tight black clothing and heels, with tassels which move as they dance, emphasising their movements. The performance shots show the group together, in sync, all in tight black clothing – and white in some shots – revealing the sexy image that the group holds