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YOUTUBE

- Most viewed music video on YouTube:

​                                         Justin Bieber’s ‘Baby ft. Ludacris’

o 744,119,013 views
o Also most disliked video
- Others include Jennifer Lopez – ‘On the Floor ft. Pitbull’ at 547,049,785 views and Shakira – ‘Waka Waka (This Time for Africa)’ at 473,021,355 views


- The sheer numbers show the power of this social networking site. YouTube has become a major part in many of our daily lives and has been a gateway to the music industry for many young, aspiring artists.

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o One of the best examples being Justin Bieber, who rose to fame at the young age of 16 after being discovered by Scooter Braun. He consulted with famous musician Usher and was then signed to him, creating the Raymond-Braun Music Group. His breakthrough single of ‘One Time’ in 2009 hit the top thirty in ten countries and was followed up by the single ‘My World’. His mother started posting videos of his performances onto YouTube in 2009 for his family and friends who were unable to attend. His videos became viral and his career grew rapidly from there on. He has a huge fan base as well as a huge anti base, but his success in the music world cannot be denied with him becoming the youngest solo male artist to reach the top spot on the Billboard 200 since Stevie Wonder who was then 13 in August 1963.

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