​- Need to sell the artist (close ups of artist, reoccurring motifs across their works – a signature visual style)

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o Jessie J – Jet black bob hairstyle
o Jessie J had always been known for her signature straight cut bob. From debut til recently, she maintained her bob – although changed occasionally for certain shots in videos such as ‘Nobody’s Perfect’ to add to the surrealist feel of the video and to show diversity in style and fashion. 

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Her debut video ‘Do It Like A Dude’ (2010) first features her unique hairstyle and from there on, she became recognised for her hair as much as her vocals. This is seen in most of her videos as seen in ‘Price Tag’ (2011) and ‘Who you are’ (2011) 

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o An artist’s signature style or actions act as a brand, where the audience can instantly associate the brand with the artist, making them more memorable and recognisable.