- 2012 was where the drastic transformations happened. With blockbuster mv ‘Monster’, the artists are seen in a way they have never been seen before. Pushing boundaries and fitting in with the song’s concept of monsters, the extreme hairstyles and outfits really made BIGBANG stand out amongst other acts.
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CASE STUDIES
This is also seen in ‘Fantastic Baby’
The surreal, fresh image of the group freeing themselves from limitations is significantly different from the ordinary, cute, innocent image at debut. The members have become more sophisticated in style and have a sexier, masculine image, attracting the younger audience. It is also the reason BIGBANG are so successful not only in Korea, but worldwide. People admire not only their talent but their unique style and boldness and it’ll be interesting to see what they become of next.
