- Most members changed from the cute, innocent yet cool young boy, to more mature, sophisticated men.
- After a two year hiatus from working together as a group, BIGBANG made their comeback with hit songs such as ‘Tonight' with a sophisticated image with their own unique styles, each member contributes to make this band that stormed the world. All their own styles are incorporated in the video, showing the change and improvement in each member
CASE STUDIES
- SeungRi goes for a mature look in ‘What Can I Do’ with expensive cars and gadgets, creating the young, rich and successful image. He looks a lot more sophisticated and full of confidence in comparison to his debut days.
-Taeyang also suits it up in ‘I Need A Girl’ but also sells a sexier image where he appears topless in his videos. His solos show of his vocal talents, showing his development in voice as well as just image.
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'Tonight'
