- Daesung also goes all out with masks and studded clothing in ‘Lunatic’ creating a darker image. The isolated locations and high key lighting help to emphasise the mysterious image. The sharp jewellery creates a powerful feel, along with the leather clothing and fringe that hides his eyes. This is a stark contrast to the cute, innocent image in previous videos.

 

CASE STUDIES

- T.O.P attracted many with his sexy, confident image. ‘TURN IT UP’ shows the artist in swanky suits, fur and wearing expensive watches, suggesting wealth but also style.

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The sex appeal is also emphasised with the use of many females surrounding him in the music video. The monochrome colouring also helps to add to the bold image he holds. Expensive cars are a definite when it comes to TOP, once again showing wealth but even a touch of sleaziness, adding to the sly bad boy image. This too is created by the shots of him holding a gun, creating a ‘Bond’ look.

'Turn It Up' -T.O.P

'Lunatic' - DaeSung