- BIGBANG created a following not only in music but in fashion as their images changed over the years. Starting with a hip hop image then changing to a preppy-punk style, the group had the power to set trends in Korea. Skinny jeans, high tops, faux hawks, brands, old-school fashion, and scarves – they wore all sorts of clothing to and the change in style and image is evident when looking at their music videos.

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CASE STUDIES