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- Their earlier singles saw the artists following the conventions of hip-hop, R&B videos with the use of expensive cars and accessories which are used to make the artist appear wealthy and stylish.

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CASE STUDIES

TOP is given the cool image with the convertible car and piercings and accessories, accompanied by his position as rapper of the group.

BIGBANG here as a whole are the average R&B/Hip-hop group, with an overall cool but ordinary image of the group created through the use of accessories such as rings, chains and caps with a casual T-Shirt and jeans.

‘We Belong Together’

One of the first few videos to show the boys’ talents of dance and vocals and also to create the image of each member.

It is made out the G-Dragon is the leader with him having most screen time and while he also adopts a cool image, he sells a cute image as well with his baby face and innocent-like touch.
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The other members are not really introduced much here, but they all feature in the mv, in the dance cut at the start where they are seen practicing and at the basketball scene.

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