'Haru Haru'
- The 2008 mini album ‘Stand Up’ features an all-time success from the group. The song ‘Haru Haru’ topped charts for six consecutive weeks and can be described as a landmark music video in k-pop history.
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- Their electronic, rap and R&B style was unique and the music video that accompanied it starts the k-pop trend. With eye heavy makeup and a rough bad boy style – also created by the fight scenes in the video, it can be said that this is one of the videos that contributed to create the ‘k-pop genre’. All k-pop male bands are somewhat expected to have eye makeup in their music videos with stylishly set hairstyles and unique clothing. The cool image of the group is once again developed here, more than ever with the makeup and the attitude given off by the members in the narrative of the video.
CASE STUDIES
- The group went on to do solo activities in 2009 where the developed their own unique styles. They did however work towards a Japanese album to spread their music with some new electro-rap songs and Japanese renditions of successful Korean songs from their previous mini albums.
