- 2007 saw the group develop their cool image. Their single ‘Lies’ from their secon mini album ‘Hot Issue’ became their first number one hit. They incorporated electronic music into their style and this song became essentially the break-through hit. Keeping with their own style, they perform with confidence and wear still rather ordinary clothing but upgrade the cool look with sunglasses, scarves and hoodies, creating a bad-boy, rebellious look as TOP is seen being pushed around in a supermarket trolley.
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CASE STUDIES
There is a club scene where the group perform, this following conventions of a hip-hop music video. This narrative crossed with performance based video develops the boys’ image to be stronger and bolder and more sophisticated, with their sleek hairstyles, suits and shirts whilst maintaining the cool image, once again with the accessories. The new style of music and image gained them a number of new fans and consolidated their original fan base.
- The development in the electronic genre is seen in another song of their ‘Hot Issue’ album ‘Last Farewell’ with a major club scene and more funky clothing, accompanying the addictive beat of the song.
'Lies'
