Sometimes, juxtaposition of such contrast works in a bid to be unique and to avoid stereotypes. The other two sides are colourful in comparison to the other two sides. With the colour scheme of a pastel blue, pink and yellow, it creates a soft tone which contrasts with the harsher tones of the other two black and white sides. This enables to sell a cute, bubbly image as well as masculine, cool look. 

The diagonal division of the photos on this cover produces an overall more edgy effect. Accompanied with the bold and straight typography, coloured black, this cool image is reinforced, with the associations of black and mystery and secrecy. It makes the cover more exciting and contrasts with the colourful clothing the members wear, suggestive of the style of music and type of character they sell – fun and fashionable.

The simplicity of the black and white balance the details of the photos out with the patterned clothing and location , maintain both cool and fun image at the same time.

DIGIPAK

The familiar typography of the logo appears on the covers, once again making the consumer more familiar with the group and the thick banners finished with the colourful lines complete the album with its formal but fun finish.