o Change in technology – led to flashier videos and films
o Boom in promos – early 80s
o Mid-80s – releasing a music video to accompany a song was standard – high budgets to gain a commercial edge
         - The Jackson’s ‘Bad’ (1987) with a budget of $2,200,000 and ‘Thriller’ (1983) at $1,000,000
         - Became an emerging trend – a revolution enhanced cinematographic experience, increasing audience expectations
         - ‘Thriller’ also led to the questioning of the regulations of music video and whether they should be regulated
o Introduction of compact disks (CDs) – change in the way music was received by audiences, more accessible