​Technology
- Advancement of video recording and editing facilities
- New effects introduced – chroma-key
o Faith No more – ‘Everything’s ruined’ (1992) 
      - Blue screen was used to overlay the people singing with various scenes of stock footage ranging from wildlife to baseball and many other clips.
      - Although this is a parody of another video ‘It’s My Life’ by Talk Talk, it shows the use of green screen 



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o Christina Aguilera – ‘Keeps Gettin’ Better’ (2008) 
- This video was produced on green screen and the concept behind it is that Aguilera is sitting behind an editing suite and is supposedly editing her own video. The fun video sees Aguilera change into a range of outfits in different settings such as a futuristic cat woman and a blonde hippie.

- This green screen technique is combined with the use of CGI to produce a fun and exciting video fitting in with the electro-pop theme
- The sleek finish is an improvement from the grainy, rough edges of the green screen images of previous music videos. This along with the development of camera quality creates an enjoyable music video experience.