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Seo Taiji and Boys

- 1992 – 1996
- Experimented with MIDI technology (Musical Instrument Digital Interface)
- Created a new type of never heard before music
- Their mainstream success was unexpected to the group


- First Single: Nan Arayo (난 알아요) – I Know
o The catchy choruses combined with upbeat rap and Jack Swing-inspired beats were enthusiastically welcomed by Korean audiences
o The track was highly successful, charting the top spot for 17 weeks – this record was broken a few years ago by BIGBANG’s ‘Lies’ at 18 weeks
o The music video also incorporates – now – standard, expected conventions of a Korean music video, with choreography, funky clothing styles and the synchronised movement of switching positions whilst singing and dancing


- Pil Seung (2005) 
o This is one of their later and near last releases. The style is evidently seen to be wilder with the bold hair colours and clothing – this becomes a key convention of K-pop music videos today.
- The continued to produce  fresh, new content in the following years, developing the Korean music style, until retirement from the industry in 2008
- One member, Yang Hyeon-seok continued with music and established giant Korean corporation, YG Entertainment which now promotes some of the most well-known artists such as 'BIGBANG' and ‘2NE1’
- The other two members moved to America, where they stayed out of the music scene

KOREAN MUSIC INDUSTRY

'Nan Arayo (난 알아요) – I Know'

'Pil Seung'

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