- As described by Rolling Stone author: ‘K-pop is a mixture of trendy Western music and high energy Japanese pop which preys on listener’s heads with repeated hooks’
o GD’s ‘Crayon’ has the memorable line of ‘Get Yo Crayon’ and along with the catchy, upbeat sounds, it becomes addictive for the listeners.
 

- Hybridity of genres – embracing the mix of both singing and rap, complimented with strong visuals such as unique costumes and slick dance routines
o EXO-K ‘MAMA’ is an example of this, with its striking narrative, flashy dance moves and combination of smooth rapping and singing, not forgetting, the repeated hooks to make it memorable
 

- Recognised for attractive and young – ‘pretty-boy’ and girl groups
o Girls with the ‘ideal’ bodies such as Girls Generation with their slim, long legs and cute girls such as Girl’s Day attract a range of male audiences. Male images, from the cool guy such as TOP to more feminine, pretty boys such as Ren from Nu’est  bring in a large group of female audiences, no matter what your ‘ideal style or type’ is