​- High budget, sleek, extravagant finishes
- Beautifully built sets/locations
o B.A.P ‘Power’ uses studio locations, with built settings to reflect the atmosphere the song sets but also outdoor locations where they create a crash site which is actually under a highway road. The imported props to set the scene highlight the budget used in creating these videos, but also remind us of why they manage to attract such wide numbers of audiences as they invest so much into their material






- Follows general conventions of music videos also (e.g. close ups and lighting)
- More surreal, fantasy like music videos being produced on higher budgets
o BIGBANG ‘Fantastic Baby’
KOREAN MUSIC INDUSTRY
o Crazy, wild costumes of bright, fun colours, placed in surreal, fictional locations – an increasing number of artists are producing music videos like this as it pushes boundaries and is also an interesting watch for the audience
'Power' - B.A.P
'Fantastic Baby' - BIGBANG
