​- Choreography
o Dance is an expectation of nearly all Korean artists whether solo or in groups
o It showcases their talents whilst making the video more interesting
o Often all in sync
o Position changes whilst dancing/singing to change focus on members
KOREAN MUSIC INDUSTRY
​o Female Artists/Groups
- Often ‘sexy’ dances to secure male audiences
​- SNSD ‘The Boys’
- The flawless movements not only bring in a male audience, but female viewers that admire their skill and talent
- Choreography make the music video more interesting to watch, and increases the fan base as it is increasingly common for people to create dance covers of popular K-pop songs and upload them onto YouTube
'The Boys' - SNSD
- The sexy image for girl groups are always finished with sexy outfits, accessories and heels, accentuating their legs and figures, along with perfectly slick hairstyles and makeup
