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Michael and Janet Jackson ‘Scream’


o The concept of the video was created by Romanek, unlike Jackson’s previous videos where he came up with the concepts himself
o The song and video were a response to the negativity Jackson received from the media in 1993
o Cost $7 million and shot primarily in black and white
- Listed as the most expensive music video ever made in the Guinness World Records

o Gained 11 MTV Video Music Award Nominations
- Best Dance Video
- Best Choreography
- Best Art Direction

MARK ROMANEK
SPIKE JONZE

DIRECTORS

o Influenced other music videos such as ‘No Scrubs’ by TLC in 1999, and ‘Shawty Get Loose’ by Lil Mama and Chris Brown in 2008

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