The poster adopts a standard, simple structure, with two photos sized to fit the page and meeting at the centre where the logo sits on top.
My media products have used and developed various forms and conventions of real media products, taking inspiration from previous and currently popular artists and music videos but also challenged them by pushing DIY boundaries and experimenting with darker narratives in order to maintain originality and provide new, exciting material for audiences – which would in effect be used to increase publicity and revenue, while keeping it distinctively unique and recognisable as a music video with a lot of potential.
Attention was given to the choice of typography to produce a certain image of the artist. The rounded font of the text contrasts with the bold logo to give it a softer edge, unlike BIGBANG’s poster which continues the use of bold typography to further promote the cool image.
Logos of companies such as ‘Apple’ and ‘HMV’ have also been included as they provide a quick and easy service for consumers to purchase songs and albums digitally – once again conforming not only to the conventions of a poster that provides details on where they can buy the song, but a reflection on the industry and how technology has enabled us to use such services – a clear example of convergence encouraging interactivity – a useful tool in promotion.
All the text is aligned to the right of the page, the opposite side of how most modern day people read and creating a different more appealing poster but maintaining a sense of formality with the consistent spacing between the texts.
