The digipak and poster both draw ideas from conventional real media products, including the group’s logo and photos of the members in order to familiarise people with their star image. Such institutional conventions are essential in music promotion.
The audience must be able to identify the artist through its own signature style amidst the ruthless competition in the business. The use of a logo creates a link between the logo and the group which helps to make the group more recognisable.
Both products stick with a simplistic design but attempt to use more unique, innovative ways to make them appear more attractive and to increase sales by providing consumers with different and exciting material. The inside of the digipak is inspired by BTOB’s album cover with the diagonal division, creating a more fun and distinctive packaging.
Using photos on the poster and digipak cover make them easily recognisable and attracts more attention than just using a logo.
The back cover of the digipak follows the standard structure of the barcode and extra information near the bottom and then more photos and a track list with the logo of the group are shown, maintaining consistency, also conforming to the conventions of digipaks making it a recognisable marketing product.
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