CONVENTIONS
- Narrative to reflect lyrics
- Target of teenagers and young adults with a larger female audience due to the slow love songs and appeal of fashion and upbeat lifestyles in the faster songs. Women in revealing clothes and wealth appeal to the male audiences, but overall, more females listen to R&B than men
- Combined performance and narrative
- Bright lighting, similar to pop videos
- Shots of the artist performing in certain locations such as nightclubs, beaches, mansions etc.
- Dance
- Costume: revealing clothing on women, male artists topless to expose their toned bodies, jewellery, jackets, anything that shows the wealth of the artist
o Slow R&B songs about love and such often portray the artist in a God/Goddess-like light and so would not wear as revealing clothing
- Expensive cars – a common prop as it portrays the artist in a fashionable, on trend and wealthy, cool image
RnB