CONVENTIONS

​Lady gaga – ‘Poker Face’

o This well-known song follows the convention of pop videos with dance sequences and a narrative that reflects the lyrics of the song which questions sexuality.
o The costumes are an example of the growing trends of more extreme, wild styles. Gaga is known for her wacky and different styles and this is a convention throughout her music videos and events that she attends
o Close ups are used and so is the convention of bright lights with the strong LED lights glaring at the background where Gaga dances.
o CGI makes the video more exciting and out-standing as the viewers view this fresh, new content 
 

o Gaga has been iconic for pushing boundaries in the fashion world and many celebrities alike Gaga get advertising endorsements in that they release their own perfume, make up and they in a sense form their own designer label. Aside from increasing revenue, it helps to promote the artist further as it dominates more than just the music industry and it helps to secure a following not just for a specific song but for the artist as whole.