STYLES
o SS501 ‘Déjà vu’
- This Korean pop video is entirely performance based as many K-pop videos are. This shows the artists’ dancing talent as well as making them more recognisable.
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The camera movements and flashing lights help to build the image of the band as one of cool, emphasised by their black and white costumes – colours which are bold as the single tone reveals little about the person.
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The need to possess such qualities becomes a big pressure for artists as the industry demands that artists should have style, be able to sing, act and dance. It takes years for artists to train to develop their skills in each sector and so performance enables a chance for the artist to expose their talents and diversity in skill, in aim of increasing their fan base.
​- Surreal
o No narrative or random storylines
o Animation
o Performance
o Shows creativity
o Foo Fighters ‘Everlong’
 This creative, surreal video takes place in a dream world where band members reveal their true identities after discarding their false skins and where oversized objects exist.
​- Impressionist
o Capture specific moments
o Truthful snapshot of life
o Takes the audience out of their comfort zones
o The weird appeal makes the video memorable
​​- Performance
o Singing, dancing, band
o Can be combined with narrative
o Shows talent of the artist/band
o Makes the video more interesting
o Recognition of the artist’s image
o Close ups and looking into the camera engage the audience and captivate them as they create a bond as if the singer is singing directly to/at the viewer
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