The clothing for the photos in the digipak and poster are the same as those worn in the music video. This creates an instant recognition and link between the products and the leather jacket, blazer and accessories work with the colour scheme to sell the group with a cool, trendy and fashionable image – a major selling point and convention of the current Korean Music Industry. Image is a key convention as the audience are very often drawn to this more as artists are looked up to set trends.
The front cover of the digipak uses photos of both members as real media products often show photos of the artist for the audience to identify them amidst the competition. The photos on the cover of the digipak show close ups of both members looking away and down, towards the side of the camera.
This avoidance of eye contact adds to the mysterious character built through the lack of colour, however the close ups ensure that audiences can familiarise themselves with their appearance. The shots are taken from scenes in the music video, instantly showing strong correlation between the two products creating a sense of uniformity.
