This natural look changes in 2007, where she adopts a sexier, confident image as seen in her video ‘Umbrella’ coming from the album ‘Good Girl Gone Bad’.
The album featured works different from her previous reggae, dancehall, and ballad style tracks to more dance-pop music.
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The bold eye makeup and tight clothing upgrade her ordinary look to a more ‘cool’ image whilst keeping with the conventions of RnB videos, with the jewellery and dance in the video.
CASE STUDIES
The years of 2005 – 2006 saw an innocent image of Rihanna, with her album cover for ‘A Girl Like Me’ showing a close up of her wearing white, clutching her sleeve, suggesting fear and insecurity.
The short cropped hair and dyed black make her appear edgier and is significantly different when comparing with ‘SOS’, as is the clothing from the ‘ordinary’ clothing to the more revealing, sexy style.
Rihanna - Umbrella