The next major transformation came at the release of her 2009 album ‘Rated R’.

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‘Russian Roulette' is very different from the previous videos. Her videos became darker and more dramatic.

Her black painted nails and heavy makeup and adventurous hairstyles visually show the bold, strong image being solidified. The album contains elements of hip hop and rock within the mainly RnB and pop songs. The album cover his drastically different in comparison to the ‘A Girl Like Me’ cover with a black and white front cover of a close up of Rihanna sporting dark make up, a sleek hairstyle and wearing leather, suggesting some sort of rock-related music within the album. The hand covering her eye suggests mystery, adding to the edgy image she adopts. This is further emphasised by the letter ‘R’ in an unconventional, dangerous font.